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How to Refine Your Ideal Client Profile with Sales Conversations
Each conversation is market research. By really listening to your prospect’s struggles, you will be able to better match your products & services to their needs. Refine from a generic guess to a...
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Why Ideal Client Profiles are Key to Your Marketing
Trying to marketing to EVERYONE takes more time, money & energy – with less results. MARKETING TIP: Defining your ideal client is key to your branding.Have you ever said that "everyone is my target...
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Easy Ways To Find Ideal Prospects
Are you wondering how to get connected to potential new clients? It may seem like an overwhelming task to find leads for your business, but you can make a big step forward in just a few minutes. Just...
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Easy Ways To Use Keywords To Build Your Brand, Online & Offline
Keywords increase search engine optimization (SEO) and make sure you are “speaking the language of your audience. This is essential, BOTH online and in conversations.
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Social Media Strategies for Successful Engagement & Community Building –...
During this workshop, we will discuss effective ways to use social media to reach your goals and target audience, with an emphasis on leveraging content, building community and streamlining your efforts.
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5 Marketing Mistakes to Avoid
Have you ever noticed different businesses that popup and then before you know it, they are gone? One of the reasons this happens is a lack of proper marketing skills.Here are five marketing mistakes...
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8 Easy Ways to Expand Your Network with LinkedIn
I meet a lot of people that spend valuable time, money & energy networking, yet they never use LinkedIn. Then there are those who quietly go about building their LinkedIn presence, using sound...
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6 Easy Tips for Connecting with Your Business Cards
Your business cards are a valuable marketing tool, but are often overlooked for more complex marketing methods. Here are some easy tips to boost your connections. TIP 1: Keep them with you always. Put...
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5 Steps To Go From Idea to Action
As an Entrepreneur, do you have a mind swirl of new ideas all of the time? Of course, some of these are going to be golden nuggets, but most are going to be bright shiny objects that distract you if...
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Secrets to Increasing Customer Retention (and Profits)
The longer you have a customer, the more profitable they are. This is incentive for your business to sharpening your customer retention strategies, strengthen your client relationships & boost your...
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Referral Marketing: Are You Making One of These 10 Common Mistakes?
Find out why you might be missing out on finding the most valuable clients for your business; why asking for referrals the wrong way could land you the wrong clients….or none at all; where you might be...
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How to Refine Your Ideal Client Profile with Sales Conversations
Each conversation is market research. By really listening to your prospect’s struggles, you will be able to better match your products & services to their needs. Refine from a generic guess to a...
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How to Plan for the Unexpected in Your Business
The best way to plan is to break it down into byte sized steps. Yes, it's great to think about where you'll want to be at the end of the year, but if your goal is too big, you won't get there. Let's...
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Anatomy of a Unique Selling Proposition (USP) [INFOGRAPHIC]
A unique selling proposition (USP) is a statement that explains how your business is different from everyone else in the market. It tells your customers how you can better meet their needs and what...
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Use Multiple Google Calendars to “Make Room” for Your Business & Life Priorities
Need to plan around important business & life obligations? Create multiple Google calendars that can be viewed together to easily find time for your priorities (and help you say NO to over-booking!)
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Network Locally Offline to Market your Online Business
Build a large community of contacts, both online & offline. Get out from behind the computer & have fun meeting people with social events in addition to business events. Does the idea of...
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Crafting Your Sweet & Simple Marketing Message – 10.21.15
EVENT: Attracting ideal clients can be easy with this repeatable recipe to craft a compelling marketing message. You won’t forget the steps since they all relate to chocolate—and yes, you’ll have samples!
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7 Tips to Prepare to Leave Your Job for Entrepreneurship
Many Entrepreneurs will work at a part-time or full-time job as they launch their business venture. I highly recommend this, as it's a great way to have cash flow while you are developing your other...
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Feeling Unmotivated? Hit the Reset Button!
Everyone goes through periods of not wanting to do something. But if you’re stuck on an important business task, your path to profits is blocked. Try one of these 8 practical ways to improve...
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The 5 Essential Skills of a Master Communicator [INFOGRAPHIC]
Use these essential skills to boost your marketing effort. Mastering the art of communication can mean the difference between success and failure for an entrepreneur. Practice these 5 key communication...
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