Why Ideal Client Profiles are Key to Your Marketing

Trying to marketing to EVERYONE takes more time, money & energy – with less results. MARKETING TIP: Defining your ideal client is key to your branding.Have you ever said that "everyone is my target market"? I know it may seem that if you cast a very wide net, then you'll be more likely to catch more fish. However, the opposite happens with marketing. This lack of clarity leads to wasted marketing efforts.